Safic-Alcan UK Wins Prestigious Laura Marshall Memorial Award for Beauty UnMasked
Safic-Alcan UK has been awarded the esteemed Laura Marshall Memorial Award for Innovation in the Sustainability and Ethics category at SCS Formulate 2024. This accolade highlights the company's dedication to pioneering sustainable and ethical solutions within the cosmetics industry.
Did you know that in 2021, over 1 million sheet masks were thrown away every day?
Beauty UnMasked is a revolutionary, over 99% natural, dissolvable, biodegradable, and microplastic-free sheet mask. It is active-infused and leaves behind no trace, unlike conventional sheet masks which often rely on excessive packaging and generate significant waste. Beauty UnMASKED takes an eco-conscious approach.
What Makes Beauty UnMasked Different?
- Dissolves After Use: The mask is crafted from a cellulose gum film using Cekol® 150, designed to dissolve completely after use, leaving no waste behind.
- Thin, transparent flexible film: Allows for novel and discrete target applications, such as sheet masks and pimple patches.
- Doesn’t dry out: Mask remains thin, flexible, durable, and tacky – perfect for application and peelability.
- No co-packaged essence: No essence = no-unrecyclable materials needed to package & preserve the mask.
- Water-activated: Infused with potent actives, this mask eliminates the need for a co-packaged essence, offering a streamlined yet effective skincare experience.
- Powerful Ingredients:
- Aquacacteen™ NC: Derived from organic cactus, it deeply hydrates and soothes, reducing irritation, dryness, and redness.
- Hydroviton® Plus 2290: A "water magnet" that locks in moisture for up to 72 hours, promoting smooth, plump, and youthful skin.
A Step Toward Sustainable Beauty
Beauty UnMasked addresses the environmental challenges posed by traditional single-use sheet masks, which contribute millions of discarded units to landfills daily. By combining biodegradable materials with high-performance skincare, Safic-Alcan UK is setting a new standard in sustainable beauty.
This award not only celebrates the innovation behind Beauty UnMasked but also reflects a broader industry shift toward eco-friendly formulations that prioritize both effectiveness and environmental responsibility. With this achievement, Safic-Alcan UK continues to lead the way in creating sustainable solutions for conscious consumers seeking luxury without compromise.
